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ABOUT

What is defensive disruption?

THE GRACELAND METHOD

Our first goal at Graceland is to help our clients understand what posture they should take. We consider the state of the industry, the characteristics of our client's organization, and the trajectory of emerging technology to arrive at a holistic understanding of what is to come. Our models and frameworks incorporate a number of analyses, including Barriers to Entry and Barriers to Innovation.

BARRIERS TO ENTRY

In the long term, the dynamics of your industry control a great deal of a firm's future.

BARRIERS TO INNOVATION

We consider our clients' unique capabilities and resources to offer realistic and actionable insights.

BARRIERS TO ENTRY
30%
BARRIERS TO INNOVATION
25%
STATE OF TECHNOLOGY
15%
COST OF CAPITAL
10%
OTHER DRIVERS
20%

THREE POSTURES


EXIT
37%
INTEGRATE
41%
INCUBATE
22%

ASSESSMENT

We evaluate our clients' situations carefully and impartially, after which we can recommend one of three posturings.

EXIT

Incumbents face existential risk and the surival of the entire industry is in question. Existing barriers to entry are waning or insufficient. We work with clients to strategically ensure they are not the last ones out.

INTEGRATE

Incumbents and disruptors both enjoy advantages and demonstrate core competencies. We work with clients to identify promising frontrunners and align them with our client so that they may write the future of their industry together.

INCUBATE

Incumbents enjoy secular advantages and have the breathing room to write the future of disruption themselves. We work with clients to forge legacies of experience into visions for the future through rapid prototyping.

AT YOUR
SERVICE
Talk is cheap. Research and analysis is only the first step. We seek to provide the missing pieces to implement your strategy end-to-end. When we cannot, we find you the partners necessary.

RAPID PROTOTYPING

True to hacker culture, iterate rapidly with our competition-winning squad. Have a prototype in as little as 36 hours of focus.

QUANTITATIVE RESEARCH

Our resident mathematicians bring decades of rigour and experience to helping you understand and unlock the insights in the data you already have.

MARKET INTELLIGENCE

Let us monitor the state of your posturing towards technology and data and equip your firm to shine before investors and customers.

STRATEGIC WORKSHOPPING

Fine tune your innovation strategy to serve your core strategies.

EXECUTIVE TUTORING

Your people are your greatest asset. Invest in them with world-class educators in one-on-one sessions designed to rapidly develop fluency in new technology.

HANDS ON DECK

In a pinch, enlist our analysts, hackers, and scientists to kickstart your strategic posturing.

STRATEGIC PLACEMENTS

Discover, assess, and invest in emerging technologies and startups to gain insights and upside potential, all while nurturing the future.

OUTSOURCED INCUBATION

Create a wellspring of innovation out of your expertise without encumbering your organization.

DUE DILIGENCE

From corporate governance to structuring, we help translate your strategic vision into real dealmaking.