Our first goal at Graceland is to help our clients understand what posture they should take. We consider the state of the industry, the characteristics of our client's organization, and the trajectory of emerging technology to arrive at a holistic understanding of what is to come. Our models and frameworks incorporate a number of analyses, including Barriers to Entry and Barriers to Innovation.
In the long term, the dynamics of your industry control a great deal of a firm's future.
We consider our clients' unique capabilities and resources to offer realistic and actionable insights.
We evaluate our clients' situations carefully and impartially, after which we can recommend one of three posturings.
Incumbents face existential risk and the surival of the entire industry is in question. Existing barriers to entry are waning or insufficient. We work with clients to strategically ensure they are not the last ones out.
Incumbents and disruptors both enjoy advantages and demonstrate core competencies. We work with clients to identify promising frontrunners and align them with our client so that they may write the future of their industry together.
Incumbents enjoy secular advantages and have the breathing room to write the future of disruption themselves. We work with clients to forge legacies of experience into visions for the future through rapid prototyping.